Yes, Facebook ads are tax deductible in Canada if they are used for business purposes. Like other online advertising expenses, you can claim them as deductions on your tax return to reduce your taxable income. But there are some rules...

What is a Sales Funnel? A sales funnel is a step-by-step process that turns potential customers into paying ones. It maps out the journey a customer takes—from first hearing about your product to making a purchase. Think of it like...

Creative marketing campaigns grab attention, make people feel something, and keep the brand unforgettable. In 2024, effective marketing campaigns go beyond regular ads—they tell a story, use innovative strategies, and often involve the audience. Here’s a list of standout campaigns...

Yes, digital marketing is a great career choice in Canada! The field is growing rapidly, offering diverse job opportunities, good salaries, and a chance to work with innovative companies. Whether you’re just starting or considering a career change, digital marketing...

What is marketing creative? Simply put, it’s a unique way of advertising a product, service, or brand by using creativity to grab attention and engage the audience.  Creative marketing uses art, design, storytelling, and even humor to make a brand...

One of the major benefits of Facebook Lead Ads is their seamless in-platform lead generation process with the help of pre-filled forms. Users can submit their information without leaving Facebook, which makes it easy for them to engage and complete...

Are you interested in creating content but unsure if blogging or vlogging is the best path for you? While both are popular ways to build an audience, they differ in important ways. Here’s the quick answer: A blog is text-based,...