What is Text to HTML Ratio and How Does It Affect SEO?
Have you ever wondered “what is text to HTML ratio” means and if it really matters for your website? Simply put, the text to HTML ratio refers to the amount of visible text compared to the amount of HTML code...
How Much Does It Cost to Design a One-Page Website?
How much does it cost to design a one-page website? Prices can range from $200 to $10,000 depending on the design method and features. Small agencies and freelancers typically charge $200–$500, while medium-sized agencies start at $1000–$1200. Larger agencies may...
Are Facebook Ads Tax Deductible in Canada? Here’s What You Need to Know
Yes, Facebook ads are tax deductible in Canada if they are used for business purposes. Like other online advertising expenses, you can claim them as deductions on your tax return to reduce your taxable income. But there are some rules...
What is a Sales Funnel? A Step-by-Step Guide to Creating One
What is a Sales Funnel? A sales funnel is a step-by-step process that turns potential customers into paying ones. It maps out the journey a customer takes—from first hearing about your product to making a purchase. Think of it like...
What is User Interface (UI)? Understanding the Foundation of Digital Interactions
User Interface (UI) is the design and layout of the screens, buttons, and interactive elements that allow humans to interact with digital devices or software. From your smartphone to your favorite app, UI makes technology easy and enjoyable to use....
What is Page Authority? A Complete Guide to Understanding and Improving Your PA
Page Authority (PA) is a metric developed by Moz that predicts how well a specific page on your website will rank on search engine result pages (SERPs). What is Page Authority? Page Authority is a ranking metric developed by Moz...
Why You Should Invest in a New Website
A modern website is more than just a digital address—it’s your 24/7 salesperson, your brand’s first impression, and a powerful tool to grow your business. If your current site looks outdated, loads slowly, or isn’t mobile-friendly, it’s time to invest...
Creative Marketing Campaign Examples to Inspire Your Next Campaign
Creative marketing campaigns grab attention, make people feel something, and keep the brand unforgettable. In 2024, effective marketing campaigns go beyond regular ads—they tell a story, use innovative strategies, and often involve the audience. Here’s a list of standout campaigns...