Digital marketing 101: Everything you need to know to get started

Digital marketing 101: Everything you need to know to get started

Digital marketing isn’t just the newest craze – it’s one of the most cost-effective and necessary ways to get your business’s name out there these days. When you think about all the different ways people can hear about your product or service, from television ads to word of mouth, social media and email marketing are some of the easiest and most cost-effective ways to get your product in front of potential customers. But if you don’t have any experience with marketing before, it can be hard to know where to start. Learn everything you need to know about digital marketing here!

Influencer Marketing

There are lots of brands that have been built on influencer marketing. You don’t necessarily have to be one of them; there’s no shame in starting with SEM or display ads if you can’t afford organic advertising. But, eventually, you should try and work your way up to influencer marketing. Once you do, it will become a core part of your marketing strategy and lead generation efforts. If someone is already a fan of your brand, they’re more likely to trust what they hear from your brand ambassador—and even recommend your product/service to their friends and family!

Content Marketing

Content marketing is all about creating content (blog posts, videos, images) around a specific topic or theme and sharing it out to a larger community via social media channels like Facebook, Twitter, LinkedIn etc., as well as through traditional channels like email newsletters and blogs.

Email Marketing

Email is still one of the best ways to reach a large audience, and it’s extremely effective at building customer loyalty. For example, Klaviyo found that transactional emails sent an average of 1.9X more revenue than other types of emails. In fact, email marketing is so effective that some companies have begun using it for lead generation. You can use email marketing software like MailChimp or HubSpot to help you reach customers through direct mail campaigns.

Video Marketing

YouTube, Social Media and more are all video-friendly. Video marketing is a great way to display your services and products in an informative format, without having to read pages of text about it. Because most people’s attention spans have shortened over time (especially since becoming digitally connected), breaking information down into short videos will improve your chances of keeping their attention until they convert into a customer.

Social Media Management

If social media marketing is new territory for your business, chances are it’s not a core competency of your team. This means that if social media works best as a second-tier channel — used in conjunction with other strategies to drive customers — you may want to outsource it. One pro tip here is that social listening tools like Hootsuite give you an understanding of what people are saying about your brand and competitors on social media platforms such as Facebook, Twitter and Instagram. That data can inform how much time and money (if any) should be spent on monitoring these platforms versus pursuing organic posts that might lead directly to conversion opportunities or sales. Make sure anything related to customer complaints is addressed promptly via @mentions and don’t neglect responses.

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